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Graduation Thesis Project on the Microsoft Edge Browser

For 6 months in my final year of college, I focused on the research, conceptualization and design of an insights function as an intern on the Edge browser.

Abstract cover image

My Role & Skills

About

User Experience Designer

Literature study, Competitor analysis, Affinity mapping, User Segmentation, User persona, Empathy mapping, Journey mapping, Wireframing, Interface design, Prototyping, User testing, Insight synthesis

Duration

6 months, January - June 2022

The team

My role in this project ranged from early research to design explorations and testing design concepts with potential users. The concept of delighters as detailed in the Kano model was leveraged throughout the project, presenting data with the aiming to make them more productive and in control of their browsing activity. My exploration subjects included virality, privacy, user psychology and data types.

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The details of this project fall under NDA. I learnt a lot about delighters, building customer grade experiences, visual design and concept testing. Reach out to me to know more - I'd love to chat!

Bharat Nag - Industry Mentor

Prof. Shrikant Ekbote - Academic Mentor

Nikhil Karwall - Manager

Myself - User Experience Designer

Up Next

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© 2023 Malavika Vijayan. All Rights Reserved.

Made with love, Figma and many Vanilla Lattes

Write to me on @v.malavika297@gmail.com if something caught your eye. Always open to chat!

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  • Medium
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Write to me on @v.malavika297@gmail.com if something caught your eye. Always open to chat!

© 2023 Malavika Vijayan. All Rights Reserved.

  • LinkedIn
  • Medium
  • Behance
  • Instagram
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